Nike air force one is a kind of basketball shoes orginally and was released in 1982. Nike choose the Moses Malone,Michael Cooper, Jamaal Wilkes, Bobby Jones, Mychal Thompson and Calvin Natt these six famous basketball palyers to endorse the men nike air force one shoes. Although the nike air force one didn’t appear in basketball court today, just as a fashionable shoes in people’s daily life. The baskerball spirit is still exsit in nike air force one shoes.
Now the nike air force one shoes is still have great influence around the world. In 2007, the nike company choose another 6 basketball player to endorse it. This change gives a new meaning to nike air force one shoes. Now the nike air force one is not just belong to nike, but also for a whole footwear culture. It has become the young necessary daily wear shoes. Many nike fans like to collect these kind of shoes. It is becoming a classic one of nike.
The nike air force one was the original sneaker to element “Air” engineering and was named proper after the air force one jet that is utilized over the President for the United States. As Nike’s most well-liked sneaker, everyone from mail carriers to NBA greats have laced them up. As the most popular one among people, having a nike air force one is becoming a fashion. In many sneaker collecters’ wardrobe, there are at least have a nike air force one.
The nike’s spokesman—Tiger woods will come with nike’s prisident go to China and South Korea to attend a series of golf promotion activities of the sponsor nike. Although Woods privacy exposure and bad performance on the golf course, it is not affect the condition of woods in the golf cricle.
After woods privacy exposure ,Having several sponsors go from him, and he thus reduce the massive endorsements. Tiger woods as the spokesman of nike, his privacy exposure infulence the nike’s sales volume in market. But Nike think woods appeal over tournament victory and public image combined. Woods hopes public and sponsors to give him a second chance, he opened a new Twitter account, and many times to meet with the media, in order to strengthen links with the fans.
I believe this decision will bring high profits to nike in the long term. Nike put woods to Asia to one of the purpose is to inspire young generation, if not, maybe can interested in nike shoes. Maybe nike want to enlarge the nike outlet store in Asia market. Indeed, nike shoes hold a large component in the world, every year nike will released some kinds of new shoes, I adore the nike’s spirit, the stylist of nike always give us big surprise, like the new patteren Mid Blazer using purple shoe body the bump color collocation of white shoes, the senior leather shoes with breathable fabric by make and become, shoe body side by NIKE LOGO special composed air holes than have eye-catching design more low-key, new Mid Blazer shoelace special match with purple decorative pattern is made more prominent detail performance Blazer, has a lot of shoes and supporters will once again raised snapping up boom.